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We love our custom Dogma F fleet, but there is no doubt that Pinarello’s latest update to their MyWay design platform is seriously cool. We’ve always known that the care and skill that goes into the finish of every Pinarello was second to none, but when we came across this video we knew we had to share so that you could appreciate the craftsmanship, too.

Our friends in Treviso have been busy, incorporating the latest 3D gaming technology into their MyWay system for a really immersive experience that allows you to go wild with your creative ideas and design a Dogma F that is totally unique to you before ordering it from an official Pinarello dealer.

There are three different graphic layouts, 27 color options, three types of decals, and two different finishes. It adds up to 5,000 combinations – and a lot of fun tinkering with the possibilities online.

pinarello myway

A crazy amount of work goes into every custom frame, all of which are created by Pinarello’s most experienced painters at their headquarters in Villorba, Treviso. Want to get an idea of all it entails? Hit play… and prepare to want a new bike.

Colin O'Brien

Colin is an author and journalist from Ireland. He first met inGamba's founder João Correia back in 2013. João handed him a bidon full of Chianti Classico and took him to a three-course lunch. They've been friends ever since.