It’s a busy time of year, and if you anything like me, you’ve got a lot going on. There’s so much happening close to home right now that it’s all too easy to forget the millions of people around the world who struggle every day with things we take for granted: Clean water, education, seeing a doctor, or making it to work each morning.
Mobility is a barrier to all of that, which might be difficult to appreciate when you’re coming from the kind of privileged lives that we all lead. There’s probably a couple of cars outside, maybe a motorcycle. And of course there’s a garage full of bicycles. For a lot of people, something as simple as a bike is a life-saving dream.
InGamba’s come along way in the last five years, but one thing that hasn’t changed is our commitment to giving back, and I’m immensely proud of how strong our relationship with World Bicycle Relief has become. We now donate 2% of all revenue to WBR’s Africa program because I believe that it’s important for businesses to act responsibly and generously, and it’s made a genuine difference to a lot of lives.
I won’t go on too much about what WBR does. You can read all about it on our blog here. Suffice to say that their work, transforms the future for students, healthcare workers, farmers and entrepreneurs while also strengthening local economies and promoting long-term sustainability by assembling their bicycles locally, training mechanics and improving the spare parts supply chain.
To do all of that, they need your help. Which brings us to #GivingTuesday. This is the fifth time that WBR has taken part in the annual event as part of a coalition of over 1,400 charities. For this event, they’ll promise all donors a generous match, so your gift of a bicycle on #GivingTuesday will be turned into two bikes. Think of it as an antidote to Black Friday’s rush of consumerism and the excesses of the holidays.
In 2015, the goal was 800 bicycles. In what was the most successful fundraising campaign in WBR’s history, they collected enough money for almost 1,100. This year, with your support, they hope to raise $176,000 and provide 1,200 bicycles to students in rural communities in need of the life-changing power of transportation.
We’ve produced a limited-edition kit that will be awarded to anyone who donates 10 bikes or more, so you can do good and look good at the same time. And if you’d like to help WBR do more, you can check out their #GivingTuesday site for tools and ideas for getting involved.
In the 21st century, distance should not be a barrier to education, healthcare and economic opportunity. So I’m asking you to join us in this fight to bring life changing transportation opportunity to Africa by making a donation. This is more than a gift; it is a long-term investment in sustainable practices and economic opportunity in rural Africa. And in this, the season of giving, we should be generous to those who need it most.
On #GivingTuesday, World Bicycle Relief will match your donations here. Thank you!