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SRAM

THE ULTIMATE SHIFTING EXPERIENCE

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Go farther, faster, beyond what you ever thought possible. And when you run out of road, keep riding, because wherever your bike takes you, SRAM’s eTap AXS groupset will not let you down. Pushing boundaries and exploring new horizons has never been easier – or more fun!

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“I ride every day and it still amazes me just how good the shifting is with SRAM eTap. When I think about how we used to race with downtube shifters, it makes me wish I had a gruppo like this when I was younger!”
EROS POLI, OLYMPIAN & TOUR DE FRANCE STAGE WINNER

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“As a sprinter, I know from experience how important it is to have a groupset you can rely on. When you're pushing for the line, milliseconds count and SRAM eTap is the fastest, most powerful shifting available today. I've never ridden with anything better.”
MANUEL CARDOSO, INGAMBA LEAD GUIDE & EX-PRO

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“When I founded inGamba, I wanted to give our guests the best experience possible and when it comes to shifting, that is definitely SRAM. Everyone on the team loves Red eTap and the feedback we get from guests about it is always great, too.”
JOAO CORREIA, INGAMBA FOUNDER

MODERN GEARING

Road bikes are faster and more capable than ever before, and riders are expanding what’s possible with drop bar bikes. X-Range offers wider range, more useful and smoother gear progression, as well as smarter shift settings—enabled by AXS.

SUPER SMOOTH

On tarmac or gravel, 1x or 2x, eTap AXS gives a quiet, secure, and smooth ride. Thanks to the ultra-lightweight Orbit fluid damper and a unique Flattop chain, you’ll ride more confidently and efficiently than ever—no matter the terrain.

AXS ENABLED

Control. Personalize. Monitor. AXS—SRAM’s new bike component integration system—takes eTap wireless shifting to the next level. The SRAM AXS app allows riders to see battery status, change component behavior, personalize controls, get maintenance reminders, and update firmware.

THE STORY OF SRAM

SRAM’s founding was based on one man’s dream to create a more fun, efficient, and faster experience on a bicycle. Today, SRAM is a global team of people delivering that same passion for improving the experience as well as expanding the potential of cycling.

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