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SRAM

THE ULTIMATE SHIFTING EXPERIENCE

Go farther, faster, beyond what you ever thought possible. And when you run out of road, keep riding, because wherever your bike takes you, SRAM’s RED AXS groupset will not let you down. Pushing boundaries and exploring new horizons has never been easier – or more fun!
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I ride every day and it still amazes me just how good the shifting is with SRAM eTap. When I think about how we used to race with downtube shifters, it makes me wish I had a gruppo like this when I was younger!

EROS POLI, OLYMPIAN & TOUR DE FRANCE STAGE WINNER

As a sprinter, I know from experience how important it is to have a groupset you can rely on. When you're pushing for the line, milliseconds count and SRAM eTap is the fastest, most powerful shifting available today. I've never ridden with anything better.

MANUEL CARDOSO, INGAMBA LEAD GUIDE & EX-PRO

When I founded inGamba, I wanted to give our guests the best experience possible and when it comes to shifting, that is definitely SRAM. Everyone on the team loves Red eTap and the feedback we get from guests about it is always great, too.

JOAO CORREIA, INGAMBA FOUNDER

MODERN GEARING

Road bikes are faster and more capable than ever before, and riders are expanding what’s possible with drop bar bikes. X-Range offers wider range, more useful and smoother gear progression, as well as smarter shift settings—enabled by RED AXS.

SUPER SMOOTH

On tarmac or gravel, 1x or 2x, RED AXS gives a quiet, secure, and smooth ride. Thanks to the ultra-lightweight Orbit fluid damper and a unique Flattop chain, you’ll ride more confidently and efficiently than ever—no matter the terrain.

AXS ENABLED

Control. Personalize. Monitor. RED AXS—SRAM’s new bike component integration system—takes eTap wireless shifting to the next level. The SRAM RED AXS app allows riders to see battery status, change component behavior, personalize controls, get maintenance reminders, and update firmware.

THE NEW SRAM RED AXS

It’s he lightest electronic groupset to date. The controls have been redesigned to offer smooth, comfortable ergonomics for a wide range of hand sizes. What makes this groupset stand out is the effortless braking, allowing for one-finger braking with minimal effort. The RED brakes now require 80% less effort when braking from the hoods and 33% less effort from the drops, delivering more power and reducing hand fatigue.

THE STORY OF SRAM

SRAM’s founding was based on one man’s dream to create a more fun, efficient, and faster experience on a bicycle. Today, SRAM is a global team of people delivering that same passion for improving the experience as well as expanding the potential of cycling.

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